DTC POD: How The Best Brands Are Built

How Mizzen+Main increased purchases by 2.3x and ROAS by 2.7x with creators and influencers

Episode Summary

Today, we are breaking down Mizzen+Main’s winning creator strategy that’s increased purchases and boosted ad performance. Mizzen+Main has run campaigns on Trend, so we’re excited to break down their strategy. For context, Mizzen+Main is a clothing brand that specializes in performance fabric menswear. Mizzen+Main’s strategy for activating creators and influencers has helped boost conversions and stay top of mind for consumers. Stay tuned as we cover where Mizzen+Main activates creators, how they pick the right ones, where they use the custom brand content they get, and what results they have generated. We Speak About: [01:20] What parts of Mizzen+Main’s creator strategy we are going to cover [01:30] How Mizzen+Main activates creators and influencers [03:00] How to pick the right creators and influencers for your brand [03:40] Where Mizzen+Main is using custom brand content by creators [04:20] Why creator and influencer content will perform better than your own content [05:00] Where else to use user-generated content and influencer-generated content [05:50] Why all of your ad content should use UGC and IGC [07:10] Breaking down Mizzen+Main’s whitelisting strategy and results [08:15] What Mizzen+Main did after whitelisting to get even more results [09:30] How to start replicating Mizzen+Main’s content strategy

Episode Notes

1. “If you’re looking to scale user-generated content and influencer-generated content, Trend can help you do it at $100 per creator.” @jadesai94 #DTCPOD
2. “To run a successful creator or influencer campaign, you want to make sure you pick creators and influencers that fit your brand.” @jadesai94 #DTCPOD
3. “The reason creator and influencer content works so well is that it often looks native to the platform. It doesn’t look like it’s coming from a brand.” @jadesai94 #DTCPOD
4. “By using custom brand content in ads from creators and influencers on Trend, Mizzen+Main was able to increase ROAS by 2.7x.” @jadesai94 #DTCPOD
5. “Don’t just stop at generating the post from a creator or influencer. Use that content on your website, emails, social, and ads to get more mileage out of your partnerships.” @jadesai94 #DTCPOD

We Speak About:

• [01:20] What parts of Mizzen+Main’s creator strategy we are going to cover
• [01:30] How Mizzen+Main activates creators and influencers
• [03:00] How to pick the right creators and influencers for your brand
• [03:40] Where Mizzen+Main is using custom brand content by creators
• [04:20] Why creator and influencer content will perform better than your own content
• [05:00] Where else to use user-generated content and influencer-generated content
• [05:50] Why all of your ad content should use UGC and IGC
• [07:10] Breaking down Mizzen+Main’s whitelisting strategy and results
• [08:15] What Mizzen+Main did after whitelisting to get even more results
• [09:30] How to start replicating Mizzen+Main’s content strategy

How Mizzen+Main increased purchases by 2.3x and return on ad spend by 2.7x with custom creator content

Today, we are breaking down Mizzen+Main’s winning creator strategy that’s increased purchases and boosted ad performance. Mizzen+Main has run campaigns on Trend, so we’re excited to break down their strategy.

For context, Mizzen+Main is a clothing brand that specializes in performance fabric menswear. 

Mizzen+Main’s strategy for activating creators and influencers has helped boost conversions and stay top of mind for consumers.

There are two big reasons Mizzen+Main has been so successful in working with creators and influencers:

1. They make sure to pick creators and influencers that fit in with their brand.
2. They make sure to get the most mileage out of these partnerships, using influencer-generated content in multiple ways.

Continuing to get more mileage out of creator content is key in generating a return on your investment. You can’t just rely on an influencer’s post to make you money.

Stay tuned as we cover where Mizzen+Main activates creators, how they pick the right ones, where they use the custom brand content they get, and what results they have generated.

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

Mizzen+Main’s website: https://www.mizzenandmain.com/

Facebook ads library: https://www.facebook.com/ads/library/

Trend breaks down Mizzen+Main’s creator and influencer strategy in a blog post: https://trend.io/blog/mizzen-and-main-dtc-marketing-micro-influencers

Mizzen+Main dark posting case study: 

https://www.facebook.com/business/success/mizzen-and-main