DTC POD: How The Best Brands Are Built

DTC and eCommerce tips round-up, part 3 ( curated tips from recent DTC POD episodes!)

Episode Summary

There are many strategies the businesses take on when building a successful brand. These strategies can range anywhere from product promotion to customer retention, all sharing a common goal of building a successful business. Many companies take different approaches to gaining brand awareness, and learning tips and tricks from numerous companies is a beneficial component to building your own brand. Stay tuned as we discuss important tips from previous episodes, and what key strategies led these companies to the success they have today. From leaders of 8-figure brands to eCommerce influencers and more. We Speak About: [00:57] Advice on brand partnerships [02:21] Influencer marketing and strategies [03:56] The importance of building customer relationships [05:41] The benefits of customer feedback [07:14] Paying attention to the inner workings of a business

Episode Notes

  1. “Values matter a lot and people sniff through false values. If you're a sustainable brand partner with sustainable brands. If you are a clean beauty brand partner with other brands that actually speak to your mission.” @connersherline #DTCPOD
  2. “I like thinking about my influencer strategy with the micro-influencers mostly, and then plugging in a few strategic macros that we create a longer-term relationship with.” @AmandaMGoetz #DTCPOD
  3. “As it becomes easier and easier to create products or offer classes or sell content, the relationship that you build with your customer is going to be the biggest key.” @LukasThoms #DTCPOD
  4. “The main thing is just listening to our customers, who already love your products and asking them what they want to see next.” @jazyfent #DTCPOD
  5. “If you have good people and the position is not working, recognize if they bring value to the company, then figure out how to make it work in another position.” @irleslie #DTCPOD

We Speak About:

We’re recapping some of the best tips from DTC and eCommerce leaders

There are many strategies the businesses take on when building a successful brand.

These strategies can range anywhere from product promotion to customer retention, all sharing a common goal of building a successful business.  

Many companies take different approaches to gaining brand awareness, and learning tips and tricks from numerous companies is a beneficial component to building your own brand.

Stay tuned as we discuss important tips from previous episodes, and what key strategies led these companies to the success they have today. From leaders of 8-figure brands to eCommerce influencers and more.

If you missed part 2, you can access it here!

 

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

Podcast with Conner Sherline on brand collaborations: https://trend.io/blog/brand-partnerships-collaboration

Podcast with Amanda Goetz on using influencers for SMBs: https://trend.io/blog/early-stage-smb-influencer-marketing

Podcast with Lukas Thoms on brand storytelling: https://trend.io/blog/design-brand-storytelling

Podcast with Jaz Fenton on hero products: https://trend.io/blog/hero-products-rebranding-yellow-beauty

Podcast with Ian Leslie on lessons from a CMO at a 10-figure brand: https://trend.io/blog/industry-west-b2b-dtc-sales