Isabel Mendez is the founder and design director of the design studio Antara. In this episode of DTC Pod, Isabel discusses the importance of brand storytelling and cohesion amidst ever-changing design trends. She also shares her approach to creating a brand identity for clients, from research and ideation to design.
Isabel Mendez is the founder and design director at Antara Studio, an award-winning full-service design partner for purpose-driven brands.
With a focus on brand, content, and design, Isabel and her team help companies create cohesive and emotionally resonant identities across all touchpoints.
In this episode of DTC POD, Blaine and Isabel discuss:
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On this episode of DTC Pod, we cover:
1. DTC Brand Design Trends
2. Stages of Brand Identity Building
3. Characteristics of a Good Brand Story
4. Consistency in Branding
5. Branding as a Holistic Process
Timestamps
00:00 Starting the design studio Antara
03:39 From freelancing to building a team
05:10 The basics of building a great brand
07:45 Branding as graphic communication
10:21 Owning assets vs having a brand
12:26 Phases of brand identity construction
16:21 What makes a good brand story
21:09 Brand case study: Star Fades International
25:15 Establishing a design story for brands
26:55 Brand application and consistency
29:48 Design trends and timelessness
33:33 What’s next for Antara
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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DTCetc - all our favorite brands on the internet
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Castmagic - AI Workspace for Content
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Isabel Mendez - Founder and Design Director of Antara Studio
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic