Sam Lee is the Vice President of Amazon DSP at Trivium. His background spans Google Ads, Facebook Ads, Amazon PPC, and building successful Amazon DSP teams. In this episode of DTC Pod, Sam breaks down Amazon DSP advertising, discussing its functionality, suitability for brands at different stages, strategies for effective implementation, and the importance of a cohesive marketing approach across Amazon and other channels.
Sam Lee is the Vice President of Amazon DSP at Trivium, a full-service Amazon agency. With a background spanning Google Ads, Facebook Ads, and Amazon PPC, Sam has developed deep expertise in Amazon DSP and has successfully managed advertising for over 200 brands.
In this episode of DTC Pod, Sam provides a comprehensive overview of Amazon DSP, its functionality, and its potential for driving brand growth. He shares practical insights on topics such as when brands should consider investing in DSP, what budget and review thresholds are recommended, and how to develop effective DSP strategies tailored to specific brand goals. Sam also emphasizes the importance of product differentiation, page optimization, and integrating Amazon DSP into a cohesive multi-channel marketing approach to drive overall sales growth.
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On this episode of DTC Pod, we cover:
1. Amazon DSP Overview
2. Budgeting for Amazon DSP
3. Amazon DSP Strategy
4. Tips for Amazon Success
5. Amazon Product Differentiation
6. Amazon Trends and Outlook
Timestamps
00:00 Sam Lee’s background in Amazon DSP
03:38 What is Amazon DSP
05:24 Where Amazon DSP ads show up
06:24 Getting started with Amazon DSP advertising
08:17 Product-based Amazon DSP strategies
09:21 How Amazon DSP ads boost conversion rates
11:24 Leveraging Amazon’s first-party data through DSP
15:28 Creatives for Amazon DSP ads
17:04 Amazon DSP as part of the overall marketing strategy
20:19 Creating an Amazon strategy for a brand
22:11 Characteristics of brands that do well on Amazon
24:22 Amazon product trends in 2024
26:13 Amazon’s future, importance of holistic marketing
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Sam Lee - Vice-President of Amazon DSP at Trivium
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic