Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. Under his leadership, the business has more than doubled in size. In this episode of DTC Pod, Aurelian shares his experience driving innovation and growth at Dermalogica while maintaining the brand's core values. He discusses the company's organizational structure, emphasis on employee empowerment, and the integration of AI tech across various functions. Aurelian also highlights the importance of their tribe of skincare therapists and how AI enhances personalized consumer experiences.
Aurelian Lis is the CEO of Dermalogica, a global skincare brand rooted in skin treatment expertise. With a background in atomic physics, laser optics, and extensive experience in the cosmetics industry, Aurelian has led Dermalogica to significant growth and innovation since taking the helm post-acquisition by Unilever.
In this episode of DTC Pod, Aurelian discusses the strategies that have driven Dermalogica's success, including delegating authority to the right people, empowering employees to innovate, and effectively integrating AI and machine learning across various functions. He stresses the importance of maintaining genuine personal connections with customers and staying true to the brand’s core values while proactively adapting to new trends, tech, and consumer preferences.
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On this episode of DTC Pod, we cover:
1. Growth Strategies
2. Innovation and AI Integration
3. Employee Empowerment
4. Global Team Structure
5. AI-Powered Personalization
Timestamps
00:00 Aurelian Lis’s journey from physics to finance to skincare
06:04 Joining Dermalogica as the CEO
08:08 Dermatologica’s channels and decentralized structure
12:13 Delegating authority and pushing for innovation
18:09 Generative AI and face mapping
23:53 Dermalogica Tribe, technology, and the importance of human touch
30:36 Key learnings from 9 years with Dermalogica
33:33 Advice for DTC operators and founders
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Aurelian Lis - Global CEO of Dermalogica
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic