Ben Acott is the marketing maven behind many successful brands, including Feastables and MANSCAPED. He is also the Chief Executive Officer of Magnetic Labs, a company dedicated to harnessing the influence of the world's biggest creators, celebrities, and athletes to establish billion-dollar brands. In today's episode, we examine how brand-creator partnerships can drive business growth. From MANSCAPED's humor-infused success to Magnetic Labs' strategic partnerships, Ben guides us through the crucial elements of building engaging direct-to-consumer brands.
Join us as Ben Acott uncovers intriguing tactics that make Feastables stand out in the crowded direct-to-consumer landscape.
In our conversation, Ben expounded on the synergistic relationship between Feastables and the ultra-popular Mr. Beast, highlighting how leveraging the latter’s extensive distribution network offers a unique advantage. This strategic alignment not only turbocharges product reach but also taps into an existing, engaged audience ripe for conversion.
The way Ben's ventures harness such audience networks is a testament to the power of influencer marketing and shows the value of cultivating smart partnerships in building strong brands.
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On this episode of DTC Pod, we cover:
1. Branding with Mr. Beast
2. Creator Partnerships in Brand Marketing
3. Testing Talent and Products for Market Fit
4. Scaling New and Existing DTC Brands
5. Brand-Creator Collaborations
6. Celebrity Partnerships
7. Reinventing Boring Product Categories
8. Building Brand Loyalty through Content
Timestamps
04:05 Working with one of the most popular content creators in the world, Mr. Beast
06:48 Lessons from building the brand MANSCAPED
12:41 Analyzing product success, tracking metrics, and predicting customer acquisition cost (CAC)
15:16 From launching Feastables to reformulation and rebranding
22:53 How to make partnerships with content creators work
24:41 Reinforcing confidence, shaping perception, and packaging success
27:14 Factors that go into negotiation and compensation structures
33:20 Choosing the right branding partner, validating partnerships through testing
36:20 Producing content, testing, and promoting products online
38:31 Making boring products cool through content marketing
Show notes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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DTCetc - all our favorite brands on the internet
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Ben Acott - Chief Executive Officer at Magnetic Labs
Blaine Bolus - Co-Founder of Castmagic
Ramon Berrios - Co-Founder of Castmagic