Rosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with Asian heritage-inspired, gut-healthy ingredients. In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've managed to stand out in a crowded market through a perfect blend of educating consumers and delivering innovative flavors.
Rosa Li is the founder and CEO of Wildwonder - a brand that's reimagining the functional soda space with its sparkling drinks infused with heritage-inspired, gut-healthy ingredients.
In this episode, Rosa shares about Wildwonder's savvy omnichannel approach, the strategic importance of picking high-impact distribution channels, and how they've managed to stand out in a crowded market through a perfect blend of educating consumers and delivering innovative flavors.
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On this episode of DTC pod we cover:
1. Introduction to Rosa Li and Wildwonder
2. Building A Unique Brand Identity
3. Impact of Shark Tank Appearance
4. Early Challenges and Growth Strategies
5. Marketing and Distribution Focus
6. Product Development and Positioning
7. Educational Marketing and Consumer Engagement
8. Social Media and Online Presence
Timestamps
00:00 Started with teas, evolved to create convenience.
07:14 Product's accessibility increased by using cans.
10:28 Persistence secured co-packer for beverage production.
12:05 Sold door to door during quarantine, survived.
15:29 Omnichannel approach targeting customers in San Francisco.
20:07 Approachable, whimsical, consistent brand with uplifting packaging.
22:46 Shark Tank increased brand awareness and sales.
28:08 Excited about unique beverage approach and distribution.
31:23 Interest in brand growth and future opportunities.
34:48 Discussing product positioning and education in marketing.
36:59 Hard to educate market when starting from zero.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Rosa Li - Founder and CEO at Wildwonder
Blaine Bolus - Co-Founder of Castmagic