Ben Sharf is the Co-founder of Platter, a storefront accelerator for Shopify brands, uniting all the highest converting apps and widgets into a single platform. Prior to starting Platter, Ben worked at GoPuff, specializing in collaborating in last mile delivery for major e-commerce & CPG brands. He is also an Angel Investor and Co-Host of the Turning Pro podcast.
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On this episode of DTC pod we cover:
1. Shopify's Ecosystem of Apps
2. Home page experience
3. Cart and Checkout
4. Tools and Strategies provided by Platter
5. Importance of Social Proof in E-Commerce
6. Recommendations for Brands
7. What to build natively into platform
Timestamps
00:00 App ecosystem within Shopify
05:37 Left Gopuff, started Platter, focused on pain points.
09:25 Key ways to get your site to convert better.
13:45 Importance of ecommerce frameworks and targeting strategies.
15:34 Upmarket components, operational efficiencies, debunking myths in storefronts.
20:17 Discussing value, tools, and purpose for store owners.
22:10 Native integration gamifies shopping to boost sales.
28:40 Social proof and user experience crucial for conversion.
33:18 Limited budget means trusting our expertise upfront.
35:23 Focus on proper onboarding for successful transitions.
40:12 Challenges in scaling customer success and prioritizing.
42:00 Ambitious product launch, social connection.
Shownotes powered by Castmagic
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
Additional episodes you might like:
• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth
• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content
• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views
• #219 JT Barnett: The TikTok Masterclass For Brands
• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook
• #243 Kian Golzari - Source & Develop Products Like The World's Best Brands
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Ben Sharf - Co-Founder at Platter
Ramon Berrios - Co-Founder of Trend.io
Blaine Bolus - Co-Founder of Castmagic