DTC POD: How The Best Brands Are Built

#296 - Jessica Young, Bubble Goods - Building a Marketplace for CPG Brands

Episode Summary

Jessica Young is the founder of Bubblegoods, an online marketplace that aims to support emerging healthy food brands by providing them with a direct channel to consumers. In this episode, Jessica shares her journey from working in fine dining to revolutionizing the food distribution landscape. Get ready to learn about Bubble Goods' mission, their innovative marketplace, and how they are connecting customers with the best natural food and beverage brands.

Episode Notes

Episode brought to you by More Staffing & Capital One
Join 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!

On this episode of DTC pod we cover:
1. Introduction to Bubble Goods
2. The Journey of Jessica Young
3. The Purpose of Bubble Goods
4. Strategies and Features of Bubble Goods
5. Marketing and Growth Strategies
6. Customer and Brand Relationship
7. Bubble Goods' Target Customer
8. Importance of Curation in the Marketplace


Timestamps
02:53 Jessicas start
06:54 First teammember at Daily Harvest
08:32 Seeking mentorship for navigating unfamiliar territory.
12:48 Fast-paced startup, focus on product and growth.
17:31 Supply and demand, sales, consumer overwhelm, discovery.
19:15 Etsy-style marketplace for health food brands.
24:30 Curation trend important for marketplace success.
25:17 Brands expand sales through various online channels.
31:01 New Naples pizzas flash frozen and shipped.
33:29 Marketplaces benefit from promotion and brand alignment.
38:11 Get brands, scale demand, grow.
41:36 Submit under criteria, white background, Canva templates, easy flow.
45:26 Promotion is invaluable for brand growth.
47:54 High standards, transparency, brand partners, trust.
49:21 Investing in brand story for ultimate conversion.

Shownotes powered by Castmagic

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
 

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

-----
Have any questions about the show or topics you'd like us to explore further?
Shoot us a DM; we'd love to hear from you.

Want the weekly TL;DR of tips delivered to your mailbox?
Check out our newsletter here

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram
DTCPod Twitter
DTCPod TikTok
 

Jessica Young - Founder of Bubble Goods
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Castmagic