Dylan Menter is the founder and CEO of Bear Balanced, creators of the world's first Creatine Gummy. Prior to starting Bear Balanced, he built rockets at SpaceX, before his CPG side-hustle really started to blast off.
On this episode of DTC POD, Dylan Menter shares his journey from building literal rockets to bootstrapping his own CPG business. We discuss the challenges, research, and scaling up production of his product. We cover everything from patents, to manufacturing, to bootstrapping, to purchase orders, to branding on this info packed episode. Here's a few more key themes we'll dive into:
1. Building in saturated markets
2. Creating a unique product
3. Research and collaboration with professionals
4. Scaling a solo operation
5. Importance of having a stable job
6. Navigating the manufacturing process
7. Patenting and protecting proprietary information.
Timestamps
[00:03:13] Former SpaceX employee creates creatine gummies
[00:10:55] Protecting proprietary formula - patent specific formula researched
[00:20:29] Natural product creation takes year trial, commitment crucial
[00:27:48] Making the gummies involved physical and mental exhaustion
[00:31:59] Find experienced manufacturers in retailers you want to target
[00:38:11] Google Ads aided in brand growth, positive feedback received
[00:43:48] Plans to scale ad platforms & bring in professional athletes
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Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Dylan Menter - Founder & CEO of Bear Balanced
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated