Derek Osgood is a seasoned marketing and product professional. He began his career at PlayStation as a brand manager and has since worked in various tech and startup companies leading marketing and product teams. Before starting his own venture, Ignition, he was a crucial part of the Rippling team, where he established the product marketing function. Currently, Derek is focused on building a platform that helps DTC brands, SaaS companies, and anyone launching products, effectively bring their ideas to market. The platform provides market research tools, planning capabilities, and measurement metrics to ensure the success of product launches. Derek is enthusiastic about bringing his comprehensive product launch knowledge to the masses through a user-friendly platform.
Episode brought to you by Trend & Finaloop.
On this episode of DTC POD, we dive into the fundamentals of launching a product across different types of companies. We discuss why internal marketing and communication are vital, and how a lack thereof can lead to a failed launch. Derek explains how launches involve more than just a checklist of tasks, encompassing planning, coordination, and support. We learn the importance of building a centralized repository of knowledge and automating processes to streamline launches.
(00:03:44) Launching diverse companies
(00:06:54) Planning, enablement, iteration
(00:09:49) Brand consistency & scaling
(00:13:21) Strategy, assets, automation
(00:15:51) Automated tools overview
(00:18:50) Retrospective survey benefits
(00:21:50) Systematizing & automation
(00:24:20) Automating launch process
(00:28:40) Information hierarchy & iteration
(00:31:16) Tips for successful launch
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Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.
Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.
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Derek Osgood - Founder & CEO HaveIgnition
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated