DTC POD: How The Best Brands Are Built

#252 - Jack Benzaquen, Duradry: Bootstrapping From Niche Problem to Household Name

Episode Summary

Jack Benzaquen is the Founder & CEO of Duradry, a company that provides solutions for excessive sweating. Prior to launching Duradry, Jack had more than 18 years of experience as an operator, angel, and advisor in DTC & CPG.

Episode Notes

On this episode of DTC Pod, Jack joins Blaine to talk about how to build a brand in today's landscape. They talk about identifying a problem, bootstrapping, which channels to start on, how to think about capital, working with suppliers, building at the right pace for your business, speeding up cash conversion, subscription & retention from the customer's pov, the importance of unified data, the power of layering brand at the right time, and much more. More info on  the Duradry brand here.

 

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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This episode is brought to you by:

OpenStore- Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.
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Peel Insights- Visit https://peelinsights.com/dtcpod to uncover actionable data insights to drive your brand's growth
 

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Jack Benzaquen - Founder & CEO of Duradry
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated