Chelsea Schulz is the Director of Acquisition & Growth for Ettitude, a fast growing bedding brand which makes sustainable products from bamboo. Prior to joining Ettitude, Chelsea ran growth for LegalZoom & Match.com.
On this episode of DTC Pod, Chelsea joins Blaine & Ramon for a crash course on growth. They talk about setting up your growth engine, working from a source of truth, picking the right channels for your brand, how to think about metrics, google ads & shopping, important updates coming to google analytics (GA4), keeping acquisition & retention in lock step, ad performance across channels, podcast advertising, generating content for organic growth & ad platforms, and more.
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Chelsea Schulz - Director of Acquisition & Growth for Ettitude
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated