DTC POD: How The Best Brands Are Built

#208 - Oren Aks: Marketing Fyre Festival, The Viral Campaign Of The Decade

Episode Summary

Oren Aks is a Creative Director, Designer, Illustrator, & Social Media Consultant. Oren hopped around working as a designer at various companies like e.l.f Cosmetics, Your Daily Thread, and Thrillist before becoming a Creative Director at F*ckjerry. But his work as a creative director gained him national attention when he decided to join the team at FYRE Festival. Oren now has his own company where he helps build brands of all sizes build creative & social strategies.

Episode Notes

In this episode of DTC Pod, Oren has a candid conversation with Blaine and Ramon about the social strategy behind the FYRE Festival, why he’s tired of talking about the festival, and how he’s reinvented himself since then. As an expert in branding & social media, Oren also gives us some tips on how to create a solid social strategy and also shares his personal opinion on the state of social media.

 

This episode is brought to you by OpenStore:

Visit https://open.store to get a free, no-obligation offer for your e-commerce business from OpenStore in 24 hours.

Have any questions about the show or topics you'd like us to explore further? 
Shoot us a DM; we'd love to hear from you.

Follow us for content, clips, giveaways, & updates!

DTCPod Instagram

DTCPod Twitter

DTCPod TikTok

 

Oren Aks - Founder of Atomic Milk Media

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel