DTC POD: How The Best Brands Are Built

#206 - Thomas Shea: Adgile - OOH & The Ad Arbitrage Big DTC Brands Love

Episode Summary

Tom Shea is the co-founder and CRO of Adgile, an OOH advertising startup that specializes in truck side advertising. After graduating from Boston College in 2016, Tom joined McMaster-Carr, a 3K+ person supply company that provides businesses with hardware, tools, raw materials, industrial materials, and maintenance equipment. Tom continued to work fulltime at McMaster-Carr while pursuing his MBA at UChicago at night. At UChicago he met his co-founder and came up with the idea for Adgile in 2020. In 2021, he left his job at McMaster-Carr to pursue Adgile full-time.

Episode Notes

In this episode of DTC Pod, Tom discusses the evolution of advertising and why OOH advertising is ripe for disruption. We also dive into how he came up with the idea for Adgile, the revolutionary technology supporting this truck-side advertising, and why DTC & challenger brands are gravitating towards Adgile. Tom also gives us an inside look into how he thinks about sales and why trust is the foundation of any successful relationship.

 

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Thomas  Shea - Founder & CEO of Adgile

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel