DTC POD: How The Best Brands Are Built

#195 - Chaz Zayed & Emmit Flynn, Awful Cloth: Getting Celebs to Authentically Promote Your Brand

Episode Summary

Awful Cloth was founded by Chaz Zayed and Emmit Flynn while they were in college at Indiana University and Fordham. Awful Cloth blew up on TikTok after Charli D’Amelio was seen wearing it in several of her videos. Since then Awful Cloth has become an influencer and celebrity favorite and has been worn by Dave Portnoy (Barstool founder), DJ Dillon Francis, Avani Gregg, and Bryce Hall.

Episode Notes

On this episode of DTC Pod, Blaine & Ramon chat with Chaz Zayed and Emmit Flynn about how they started Awful Cloth in their dorm room and grew it into a viral brand, collaborating with Barstool on a hoodie, why they’ve seen so much success with influencers (side note: they’ve never paid any influencer to wear their hoodie!), and their plans to grow the brand.
 

2:06 - 7:59 The Start of Awful Cloth
 

15:30 - 18:46 Entrepreneurial Mindset from Day 1
 

19:34 - 23:38 Going Viral
 

24:32 - 26:19 Influencer Marketing
 

27:15 - 30:22 Barstool Collab
 

31:19 - 36:16 Reaching out to Influencers
 

37:07 - 41:15 The Challenges of Entrepreneurship
 

42:19 - 46:39 Working on Awful Cloth’s Website
 

47:01 - 54:49   Future Collabs

 

This episode is brought to you by OpenStore:

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Emmit Flynn - Co-Founder of Awful Cloth

Chaz Zayed - Co-Founder of Awful Cloth

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel