Zach Abbott is the CEO and cofounder of ZBiotics, the world’s first genetically engineered probiotic for consumer. ZBiotics first product is engineered to break down acid aldehyde, which is the toxic metabolic byproduct of drinking alcohol, that causes hangovers. Zach has a PhD in Microbiology & Immunology from the University of Michigan. Prior to founding ZBiotics in 2016, Zach worked at Biorasi ( a global clinical research organization) where he designed clinical trials for big pharmaceutical companies.
Zach Abbott maker of the world's 1st genetically engineered probiotics. Purpose-built to help our bodies handle the diets and environments of modern life joins Ramon & Blaine to discuss the science behind ZBiotics, the challenges of educating consumers on a genetically engineered probiotic, and how to lean it to being genetically engineered registered with customers.
2:02 - 8:24 Idea for ZBiotics
14:57 - 20:09 The science of a hangover
23:37 - 27:19 Genetically engineerings is easier than you think
28:11 - 33:30 Making sure ZBiotics works
35:24 - 39:19 How do you sell a genetically engineered prebiotic
40:36 - 45:18 Leaning into being GMO
46:24 - 47:26 Working with a marketing and branding agency
47:57 - 49:55 Getting customer feedback
49:48 - 51:14 Figuring out manufacturing
52:17 - 53:48 Growing since 2021
54:12 - 56:09 The future of ZBiotics
57:37 - 58:35 Where to find ZBiotics and Zach
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Zach Abbott - CEO of ZBiotics
Ramon Berrios - CEO of Trend.io
Blaine Bolus - COO of OmniPanel